FEEDBACK
Comparison Guide

FEEDBACK vs Sprig

Looking for a Sprig alternative? See how FEEDBACK compares for small business feedback collection and reputation management.

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F

FEEDBACK

by AIUSA

  • Built specifically for small businesses
  • Google review integration included
  • Starts at $9/month
  • 5-minute setup, no training needed
  • Reputation protection built-in

$9/month

Starter plan, 50 responses/month

S

Sprig

Modern Research Platform for UX Teams

  • Starts at $175/month (19x more expensive)
  • Designed for UX research teams
  • No Google review integration
  • Confusing MTU-based pricing
  • Requires research expertise

$175

Starter plan, billed annually

Key Takeaways

1

UX Research vs Customer Feedback

Sprig is built for UX researchers conducting in-depth product studies. FEEDBACK is built for small businesses collecting customer satisfaction and reviews.

2

Significant Price Gap

FEEDBACK starts at $9/month. Sprig starts at $175/month (billed annually). That is a 19x price difference.

3

Reputation Protection

FEEDBACK includes Google review routing to grow your online presence. Sprig focuses on in-product research without review management.

4

Simpler Pricing

FEEDBACK has clear, predictable pricing. Sprig uses confusing MTU (Monthly Tracked Users) pricing that can escalate quickly.

Feature-by-Feature Comparison

A detailed look at how FEEDBACK and Sprig compare across key areas.

Feedback Collection

FeatureFEEDBACKSprig
Star Rating Collection
Open-ended Comments
In-Product Surveys
One-click Feedback Widget
Anonymous Feedback Mode
QR Code GenerationStarter+
Session Replays
Heatmaps
Long-form Surveys
Concept Testing

Review Management

FeatureFEEDBACKSprig
Google Review Routing
Positive Review Promotion
Negative Feedback Interception
Review Link Management
Reputation Protection
LinkTree-style PagePro+

Analytics & Insights

FeatureFEEDBACKSprig
Analytics DashboardStarter+
Real-time Feedback Alerts
Sentiment AnalysisPro+
AI-powered AnalysisEnterprise
NPS Calculation
CSAT Scoring
Behavioral AnalyticsEnterprise
User Journey Mapping

When to Choose Each Platform

Choose FEEDBACK if you...

  • Run a small business or local service
  • Want to protect and grow your Google reviews
  • Need simple, predictable pricing
  • Want to save $1,992/year vs Sprig
  • Need customer satisfaction feedback, not UX research
Start Free Trial

Choose Sprig if you...

  • Have a dedicated UX research team
  • Need session replays and heatmaps
  • Want to conduct concept testing
  • Need deep product analytics integrations
  • Are building a SaaS product and need user research
Visit Sprig

Pricing Comparison

See the real cost difference between FEEDBACK and Sprig.

FEEDBACK Starter

$9

/month

50 responses included

You Save

$1,992

/year vs Sprig

Sprig

$175

/month

Starter plan, billed annually

Frequently Asked Questions

Is Sprig the same type of tool as FEEDBACK?

No, they serve different purposes. Sprig is a UX research platform for product teams conducting in-depth user studies. FEEDBACK is designed for small businesses collecting customer satisfaction feedback and managing online reviews.

What does MTU mean in Sprig pricing?

MTU stands for Monthly Tracked Users. Sprig charges based on how many users you track, which can make costs unpredictable. FEEDBACK uses simple, transparent pricing based on response volume.

Can FEEDBACK do session replays like Sprig?

No, FEEDBACK focuses on feedback collection and reputation management, not session recording. If you need session replays for UX research, Sprig or similar tools may be more appropriate.

Ready to switch from Sprig?

Join thousands of small businesses using FEEDBACK to collect customer insights and protect their online reputation.

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